Everything You Need To Know About INSTAGRAM FOR SMALL BUSINESSES

Everything You Need To Know About INSTAGRAM FOR SMALL BUSINESSES

Instagram is your new business card. Expected to reach 1.2 billion users by 2023, Instagram has enormous potential for small business owners to boost their marketing, and marketers from all over the globe are starting to tap in. Let us break down the reasons why Instagram cannot be ignored by small businesses anymore.

• Connecting with your existing customers
Social media is a crucial part for any business wanting to connect and engage with its existing customers. It’s important to humanize a brand with content that will help your customers interact with your business online. Fun, engaging stories and posts, CTAs tailored according to goals, contests, memes, etc are great ways of engaging with your exclusive viewers and potential customers.

• Getting New Leads (Lead Generation)
Lead Generation is a primary goal for any business. To generate leads, a business needs to know the mediums used by its potential customers. More than 1 billion active users every month make Instagram a brilliant channel for attracting new leads. Instagram ads, CTA buttons, Engaging Stories, Insta sales, and hashtags are just a few ways how a business can attract new leads that over time, can turn into loyal customers.

• Creating a brand identity digitally
A digital brand identity is all about how your brand looks and feels on social media. Instagram is just the perfect place to start branding your business, with every visual element that forms a differentiated and exclusive image of your business in your audience’s mind. Picking color pallets, designing, building personas, and everything in between form a specific brand identity.

• Boosting your engagement
Engagement is any time one of your followers takes an action on your profile or in response to one of your posts. Instagram can be a place to sky-rocket your engagement and get your product or service out there to your audience. Numerous options are present that help you get that engagement for your business – creating content that is fun and relatable, posting memes, giveaways, etc are a few of them. Having a constantly budding engagement with Instagram audiences will help small businesses to stay on the minds of their potential customers.

• Collaborating and Co-relation
Instagram is brimming with creators and businesses from all walks of life and thus it’s the most idyllic place for collaboration and partnerships to blossom. A good reason to work on a brand collaboration on Instagram is to tap into a new audience by using Influencer Marketing. When you post the collaboration, you are instantly gaining access to brand new followers made possible now through collab posts.

• Cost Effective Brand recognition
Last but not the least, it should be noted that Instagram provides you with a vast range of cost-effective tools and methods that you can apply to your Instagram strategy and churn out those big numbers in terms of reach, engagement, etc. Traditional methods like outdoor marketing in a prime location or advertising in print, radio, or television cost much, much more than showcasing your business on Instagram which is fast, controllable, cheaper, and always on.

We at Brandistry, very well recognize the growing need for Instagram Marketing. It is quite evident that Instagram has a lot of users who are potential consumers and audiences, we help businesses by crafting an effective and holistic Instagram marketing strategy to reach out to them. We strategize a marketing plan, branding a business with aesthetic elements and we also provide a business with a brand voice that speaks to their audience, their exclusive clientele. At Brandistry, one will find a dedicated team of strategists, writers, designers, and content creators who all have one thing in common – their ability to sew together innovation and create something spectacular out of the ordinary.