Everything You Need To Know About INSTAGRAM FOR SMALL BUSINESSES
Instagram is your new business card. Expected to reach 1.2 billion users by 2023, Instagram has enormous potential for small business owners to boost their marketing, and marketers from all over the globe are starting to tap in. Let us break down the reasons why Instagram cannot be ignored by small businesses anymore.
• Connecting with your existing customers
Social media is a crucial part for any business wanting to connect and engage with its existing customers. It’s important to humanize a brand with content that will help your customers interact with your business online. Fun, engaging stories and posts, CTAs tailored according to goals, contests, memes, etc are great ways of engaging with your exclusive viewers and potential customers.
• Getting New Leads (Lead Generation)
Lead Generation is a primary goal for any business. To generate leads, a business needs to know the mediums used by its potential customers. More than 1 billion active users every month make Instagram a brilliant channel for attracting new leads. Instagram ads, CTA buttons, Engaging Stories, Insta sales, and hashtags are just a few ways how a business can attract new leads that over time, can turn into loyal customers.
• Creating a brand identity digitally
A digital brand identity is all about how your brand looks and feels on social media. Instagram is just the perfect place to start branding your business, with every visual element that forms a differentiated and exclusive image of your business in your audience’s mind. Picking color pallets, designing, building personas, and everything in between form a specific brand identity.
• Boosting your engagement
Engagement is any time one of your followers takes an action on your profile or in response to one of your posts. Instagram can be a place to sky-rocket your engagement and get your product or service out there to your audience. Numerous options are present that help you get that engagement for your business – creating content that is fun and relatable, posting memes, giveaways, etc are a few of them. Having a constantly budding engagement with Instagram audiences will help small businesses to stay on the minds of their potential customers.
• Collaborating and Co-relation
Instagram is brimming with creators and businesses from all walks of life and thus it’s the most idyllic place for collaboration and partnerships to blossom. A good reason to work on a brand collaboration on Instagram is to tap into a new audience by using Influencer Marketing. When you post the collaboration, you are instantly gaining access to brand new followers made possible now through collab posts.
• Cost Effective Brand recognition
Last but not the least, it should be noted that Instagram provides you with a vast range of cost-effective tools and methods that you can apply to your Instagram strategy and churn out those big numbers in terms of reach, engagement, etc. Traditional methods like outdoor marketing in a prime location or advertising in print, radio, or television cost much, much more than showcasing your business on Instagram which is fast, controllable, cheaper, and always on.
We at Brandistry, very well recognize the growing need for Instagram Marketing. It is quite evident that Instagram has a lot of users who are potential consumers and audiences, we help businesses by crafting an effective and holistic Instagram marketing strategy to reach out to them. We strategize a marketing plan, branding a business with aesthetic elements and we also provide a business with a brand voice that speaks to their audience, their exclusive clientele. At Brandistry, one will find a dedicated team of strategists, writers, designers, and content creators who all have one thing in common – their ability to sew together innovation and create something spectacular out of the ordinary.
Why Should You Hire A Digital Marketing Agency
“The truly wise understand when to ask for help”. Now that you’ve started your business, you’re scouring for ways to expand and thrive. At this point, it’s crucial to seek the advice of the experts, and that’s where the services of a digital marketing agency come in handy. A good agency will not only help to shape your brand but also get better outreach. In a world where digital marketing has evolved into a critical tool, with the expansion of social media and digital marketing channels, investing in a reputable agency is only one aspect of investing in your company’s bright future. Here are five reasons why the digital marketing agency is vital for the growth of your business:
Manage your calendar and to-do list: They take care of the multiple digital marketing tasks that are crowding your to-do list, thus freeing up your time to invest in other productive activities of your business. Choose an agency that will assist you by taking up full responsibility of the digital marketing process. You may only act as a spearhead and supervise, and brief them from a business perspective.
Technical Expertise: Digital Marketing is not about posting content. It’s all posting the “Right” content at the “Right” time to reach your “Right” target audience. An agency provides you with technical aid by employing tools like Google Adwords, Search Engine Optimization. These tools that are handled smoothly by agencies may seem complicated to you but are crucial to your business.
Follow the trends: The dynamic world of social media and digital marketing techniques require constant attention. Your agency will keep track of these latest trends and apply them to boost your marketing tactics daily. Being on-trend might be an arduous task. Let us take that off your head. Acts as your trusted advisor: Your agency will be by your side giving you the best advice and strategies to approach any marketing decision according to your brand. Whether it’s a new product launch, or changing the brand image or any other marketing questions, they will be a go-to resource and walk you through the steps for the best marketing advice.
Analytical approach: A good digital marketing agency will help you out with an analytical approach to your business growth. They provide you the specific assistance in the field with tools like audience demographic study, usage of peak times to increase brand visibility, etc.
Cost-Effective: Why burn a hole in your wallet maintaining an in-house marketing team when hiring the ideal marketing agency will cut your costs? It only benefits you with the costs of manpower and overheads but also you get access to vital marketing tools at no extra cost!
We, at Brandistry, believe in doing what is best for you and your business. As one of the best digital marketing agencies, we are detail-oriented towards providing you with the best available marketing resources. Whether it’s social media you need help with, increasing your brand’s visibility, or presenting your brand to the masses, we’ve got your back! Fussing over digital marketing by yourself may be crucial but strenuous. Why not hand it over to our experts?