Through the Lens: Celebrating the Mastery of Photography
World Photography Day is a cherished occasion akin to Christmas morning or Super Bowl Sunday, dedicated to celebrating the art and application of photography. It’s a day when we focus on the industry’s essence and the creative community it encompasses.
This blog highlights photography’s artistry, not its technicalities. Mastering it is a challenge despite its simple basics. Photography, be it Wildlife, Fashion, Advertisement, Documentary, or weddings, captivates, compelling you to pause and absorb the narratives it portrays.
Shape Stories
Shape Stories Studio specializes in visual storytelling, utilizing its team of artists to reimagine your brand narratives through its innovative video production services. Their expertise extends to product-based shoots, with a particular focus on food photography – an art form that masterfully captures delectable and enticing images of cuisine. The studio’s photography transcends visuals, infusing each image with a narrative essence.
𝗞𝗢𝗟𝗞𝗔𝗧𝗔 𝗖𝗟𝗔𝗦𝗦𝗜𝗖
Capture the essence of your most cherished moments with the Kolkata Classic. We understand that weddings are treasured milestones, and the Kolkata Classic is here to ensure every detail that is beautifully preserved. Their team of skilled photographers and videographers infuse a cinematic touch into your album and pre-wedding video, ensuring your memories are as vibrant as the day itself. Trust us to transform your wedding into an unforgettable story that you’ll relive time and again.
VS STUDIO / Media House
VS Studio specializes in crafting exquisite wedding photography that encapsulates couples standing elegantly against opulent backdrops, radiating their love in a truly regal manner. The artful fusion of vibrant colours creates breathtaking captures that never fail to astound. They are thrilled to announce that our dedication has earned us the prestigious Wedaward Award from the esteemed Wedwar community, a testament to our commitment to capturing love stories with unmatched beauty and grace.
PhotoStory by Nupur Sultania
PhotoStory by Nupur Sultania specializes in the art of capturing the fleeting moments of motherhood through baby photography and maternity photography. Nupur’s lens beautifully documents the journey from pregnancy to parenthood, preserving the intimate emotions and experiences that come with this magical phase of life. Her work becomes a cherished visual diary, narrating the unique stories of new beginnings and the precious bond between mothers and their little ones.
Harshika Tantia
Harshika Tantia, with a background in CA & CFA, discovered photography as a serendipitous joy. With a keen eye, she excels in diverse genres like product, food, beverage, and lifestyle photography. Through her lens, subjects come alive in unexpected ways, creating a captivating visual experience. Harshika’s work reflects a palette of colours, tones, and aesthetics that enchant the viewer, drawing them into a world of striking imagery and narrative flair.
Kamakshi Pasari
Kamakshi Pasari specializes in fashion and commercial photography, skillfully capturing the essence of style and branding. With a discerning eye for detail and aesthetics, her lens transforms ordinary moments into extraordinary visual narratives. Kamakshi’s work resonates with fashion and commerce, creating impactful images that leave a lasting impression. Her ability to merge creativity and commerce sets her apart, making her a sought-after talent in the industry.
Priyanshi Bachhawat Nahata
Priyanshi Bachhawat Nahata‘s work intricately weaves together the threads of nature’s tapestry. With a profound lens, she reveals the unspoken connections between animals, portraying the tender bonds and the stark truths of predator-prey dynamics. Her portfolio is a gallery of intimate, breathtaking moments, offering glimpses into the intricate dance of life’s destinies. Priyanshi’s keen eye captures nature’s raw beauty and inherent narratives, reflecting the harmony and challenges that define the natural world.
Rashi Kankaria Photography
Rashi Kankaria specializes in capturing the tender moments of family life, with a particular focus on newborns and children. Her photography encapsulates the purest emotions and connections, freezing fleeting instances of joy, innocence, and love. With a keen eye and a heart for storytelling, Rashi crafts timeless portraits that become cherished memories, reflecting the essence of familial bonds in every frame.
On this World Photography Day, Brandistry celebrates the exceptional talent of Kolkata’s finest photographers. Their inspiring work never fails to captivate us. We admire their dedication and creativity, and their contributions continue to inspire us all. If you’re seeking remarkable photography for your brand, we invite you to connect with us and experience the magic that these artists can bring to your vision. Cheers to the artistry of photography!
Changing from “Blue-Bird” to “White X”: Twitter’s Rebranding and Shift in Marketing Strategy
Here at Brandistry, we’re all about the power of transformation, and today, we’re diving into the whirlwind of Twitter’s rebranding journey. Elon Musk’s bold moves have set the “Twitterverse” abuzz, and we’re breaking down the dynamics of this major shake-up.
Unveiling the “X” Factor
Elon Musk’s Twitter antics have brought us everything from Doge memes to surprise announcements. This time, it’s all about rebranding. The new Twitter logo featuring a “mathematical double-struck capital X” has got tongues wagging. While it may seem like a traditional “X” at first glance, it carries a unique Unicode meaning. Our rebranding crusade aims to redefine Twitter as “X,” ushering in a whole new era.
The Ripple Effect of Rebranding
As rebranding aficionados, we know the power they wield. It’s not just about changing logos—it’s a holistic transformation. Think logo, web design, social media, and messaging. The goal? Crafting an image that aligns seamlessly with your values while resonating with your audience’s ever-evolving sensibilities.
Rebranding isn’t a cosmetic change; it’s about staying relevant, adapting to shifts, and keeping your audience engaged. Even Twitter joined the rebranding party to stay competitive and fresh.
Our Rebranding Expertise
We’re not just observers; we’re rebranding experts. Our strategy? Breathing new life into your business. Our team combines insights and creativity to overhaul your visual identity, messaging, and positioning. Whether it’s refining your logo, redesigning your website, or realigning your brand with current trends, our tailored approach ensures a unified and compelling identity that resonates and drives success.
Deconstructing Twitter’s Rebranding: Let’s delve into Twitter’s daring rebranding move.
The “X” Reaction
As the news of Twitter’s rebranding hit the digital waves, the reaction was nothing short of a rollercoaster. Some celebrated the simplicity of the new logo, while others mourned the iconic bluebird’s departure. The previous logo had etched itself into global memory; the new minimalist “X” presents a challenge for marketers—it’s less distinctive. Yet, Twitter’s imprint on people’s minds will endure.
Navigating the New Era
Twitter’s rebranding is more than just swapping logos. It’s a shift that will impact digital marketing strategies. Brace yourself for brand awareness campaigns introducing the new logo and its meaning. Twitter will ingeniously integrate the logo’s themes into marketing materials, engaging its audience like never before.
Impact on Digital Marketers
For digital marketers, this rebranding saga is a fascinating experiment. Will the “X” be a game-changer or a stumbling block? Fear not, as Twitter’s value isn’t fading overnight. The introduction of Threads opens new avenues for engaging users in bite-sized conversations.
The Rebranding Ripples
Twitter’s transformation could trigger various effects on digital marketing:
- Recognition Shuffle: With a shrinking user base and a less recognizable logo, attracting new users might pose a challenge.
- Versatility Puzzle: The logo’s simplicity might hinder its adaptability across diverse marketing materials, leading to campaign challenges.
- Brand Awareness Boost: Prepare for a surge in brand awareness campaigns. Twitter will likely launch ads to familiarize users with the new identity.
- Creativity Surge: Integrating the new logo creatively will inspire marketers to design innovative campaigns. This hurdle will lead to inventive strategies that capture attention and drive interactions.
Closing Thoughts
As the “Twitterverse” adapts to the “X,” only time will unveil its impact. Elon Musk’s visionary strategy is in full swing, and we’re here for it. Brandistry stands ready with expert rebranding services. The world’s response to Twitter’s new logo will shed light on the rebrand’s success. Get ready to witness the evolution—this journey promises to be an exhilarating one!
Search Advertising vs Display Advertising: Which delivers best returns?
Whether you’re a beginner or an expert in marketing, it can be challenging to determine whether you should use search advertising or display advertising for your marketing campaign. Making the wrong choice can have a negative impact on the success of your entire campaign.
We, at Brandistry use methods by which we can help you decide which option is best for your business and which will generate the highest number of conversions.
Display advertising
You come across display advertising everywhere online. When you visit websites, you’ll notice ads displaying various products. Additionally, you may have seen the same ads repeatedly on your social media feeds. This is because display advertising utilizes user behavior’s tracking to present relevant ads to the appropriate customers. Display ads are also referred to as banner ads, such as the one shown above.
Increased brand recognition
To effectively make use of display advertising, it’s important to grasp its purpose. In essence, display ads are effective for boosting brand awareness because they are typically placed where potential customers are likely to be present. For instance, if a customer is browsing a website dedicated to vegetarian recipes, they might encounter a display ad promoting a healthy food store. This ad serves to raise awareness about the store, which the customer may not have been aware of previously. Marketers gather this information by analyzing customer behavior’s, demographics, and past search histories.
Behavioral advertising
If a user has visited your website but hasn’t made a purchase or taken any desired action, display ads offer the opportunity to re-engage those users through retargeting. By displaying targeted ads, you can remind the user about your brand and increase the likelihood of them converting. Retargeting is a valuable strategy that aims to bring back users who have previously shown interest.
High visibility
While display ads effectively promote your brand to the appropriate audience, they also offer high visibility. When using display ads, they are displayed not only to your target demographic but also to customers who may not have actively searched for your products or services. This means that even if you are not specifically targeting a particular audience, your business will still be visible to them.
Search advertising
Search advertising, also known as pay-per-click (PPC) advertising, provides a straightforward and cost-effective method to target the desired audience. It allows you to have control over who sees your ads and delivers almost immediate results. The PPC ads are displayed directly on search engine websites when a specific keyword or phrase is searched for.
Qualified leads
A well-executed PPC campaign can increase the number of visitors to your website and lead to more conversions. This is because customers actively search for keywords that trigger your PPC ads, as long as those keywords align with your product or service. PPC ad campaigns typically generate higher click-through rates compared to display ads because they attract qualified leads.
Analytical data
Google AdWords serves as a convenient platform to establish your search advertising campaign and enables you to effortlessly monitor its performance. By accessing your AdWords account and navigating to the Campaigns tab, you can select “Keywords” to obtain precise insights into how customers are responding to your chosen keywords and phrases.
Budget-friendly
If you’re new to advertising or working with a limited budget, PPC can offer the best value for your money. In a PPC campaign, you only pay for ads when a user clicks on them, hence the name. This means that if you carefully select and bid on keywords that are relevant to your product or service, the users who click on your ads are likely to be qualified leads, leading to higher conversion rates. It serves as an excellent method to test what works before delving into more time-consuming marketing strategies like SEO and content creation.
Determining factors
Having understood the key distinctions between search and display advertising, it is crucial to consider several factors before making a decision. Take into account the following considerations before choosing the most suitable advertising approach for your campaign.
Search volume
It is essential to understand what your potential customers are searching for and whether they are actively seeking the products you offer. Google AdWords can be helpful in this regard by assisting you in determining the search volume for your chosen keywords. If you find that relevant keywords for your business are classified as high competition, starting with a PPC campaign is advisable. Let’s consider an example using the keywords “health foods.”
Awareness
Brand awareness is a crucial factor to consider when making a decision. It is important to assess the current level of awareness about your brand. If your goal is to enhance brand awareness, display ads are the most suitable option. However, it’s worth noting that a search campaign can also contribute to brand awareness, especially when targeting brand-specific keywords.
Type of services or products
The immediate return on investment (ROI) may vary for different types of products or services when it comes to advertising. For instance, services such as towing, locksmiths, and doctors, which fall under the category of “urgent” services, are typically sought after by users who require immediate assistance. In such cases, using a display ad for advertising may not provide the highest benefit to potential customers in their time of need. However, it doesn’t imply that these services wouldn’t benefit from a display ad at all; it just means that the customer’s immediate needs may not be as effectively addressed through display advertising.
Mobile first
It is interesting to note that nearly 60% of searches are conducted using mobile devices. In handling mobile searches, search ad campaigns are usually more effective. For instance, when users search for a service on their mobile devices, they are less likely to scroll through a website and are more inclined to click on the first ad that appears, typically a PPC ad.
Core understanding of advertising
When embarking on a new campaign, determining the appropriate type of advertising to utilize can be challenging. Factors such as budget, search volume, and primary objectives need to be carefully considered before making a decision. In some cases, it may be advantageous to leverage both platforms simultaneously to maximize return on investment (ROI). By employing both search and display advertising, you can effectively target customers at different stages of their journey, leading to potentially significant gains in the long run. At Brandistry, we have seen promising results when combining search and display advertising strategies for our clients.